In the military, you don’t have the luxury of perfect conditions. You use whatever tools available, make changes as needed on the go and still accomplish your task. Managing a small online business is quite similar in this regard. The landscape alters quickly, resources are scarce and you must adjust — or be forgotten.
Timothy, our founder, is a former Lieutenant Colonel who gave over 20 years of service in the U.S. Army and National Guard. After his honorable retirement, he entered into a civilian world that was completely different from what he had known for so many years. On record, he seemed excessively qualified. In reality, he needed to begin anew, adjusting to fresh obstacles and learning how to manage in the areas of business, technology and entrepreneurship.
It was not simple, but he adjusted and succeeded just like when he was in service. Afterward, he established HH6 Influential to introduce the same concepts of flexibility and managerial leadership into the realm of digital solutions.
Honestly, managing a small business in present times is much like being placed in unfamiliar land. There’s scarcity of resources, the surroundings keep changing frequently and there exists an expectation to deliver under stress. The same principles that helped Timothy throughout his military journey — discipline, flexibility and service- should be embraced by every small enterprise owner when it comes to their online approach.
Discipline requires to establish systems and follow them consistently. Do not just create a website once and leave it. It is necessary to keep it updated, safe and functional always. Adaptability is about changing direction when something does not function properly. If your advertisements do not attract conversions, experiment with new ideas. When your website isn’t bringing in leads, switch to a different strategy. Service above self signifies prioritizing the customer first, even if it involves reducing unnecessary tools or expenses.
Here is a tip for free: maintain consistency with your social media. Make posts each day or schedule content in advance. Ensure that your branding is the same on all platforms — logos, slogans, contact numbers and emails should be uniform. When every touchpoint looks the same, you send a message of trust and professionalism.
When you are beginning, a common big mistake is spending too much. Many companies put money into large platforms like WordPress or Wix — filling with plugins, templates and upgrades that don’t give actual outcomes. Those websites not only often appear plain but also seldom show a professional brand image. Furthermore, high agency retainers can slow down your progress before you even start. This is precisely the reason we started HH6 Influential — to offer a lean, on-demand service that focuses on results and adjusts to each person’s unique circumstances.
The online businesses that continue to thrive are not those with the most glamorous websites or largest advertising budgets. Rather, they are ones which demonstrate daily commitment, maintain consistency and adapt when changes occur. This skill is well-known by veterans. Small businesses can too.
If it feels like you are struggling with your online presence, remember to adapt and overcome. This is what will help you stay competitive.
HH6 Influential is a veteran-owned digital solutions firm helping small businesses build websites, marketing funnels, and strategies that actually work. Learn more on our services page about how we can help!